I don't have the statistics right now, but hey...doesn't it seem like retail is reflecting what's happening in our economy right now? I should ask my husband, a work force development specialist, for the data, but right now he's too busy applying for grants to help out the shrinking NE Ohio economy.
As I consistently scratch out a living in the ever-changing arena of packaging, I'm noticing two things are selling: High-end products and consumer goods at the Dollar Store. A career in consumer product development has told me that high end products are somewhat better than the off brands, but the biggest difference is in the branding and packaging.
Take a look at what's housing your products right now. Does it say "Dollar Store" or "Saks"? Are you saying "I look cheap, but SURPRISE...my price is not as inexpensive as I look" or "I'm a class act. I'm unique, and I'm worth the price."?
I'm all for starting out small and building the business slowly. But nothing says "I look good and I'm worth it" better than custom packaging, targeted branding and a quality presentation. And these things are not just for the big boys, either, although small custom quantities are almost totally ignored by box companies these days. Call me pollyannaish (yes, it's a word. I looked it up), but I believe in small businesses, cottage businesses, etc., and I believe they are the key to creating a thriving middle class again.
OK, I'll get off the soap box, but one common thread in my 30+ year career has been in the sales promotion and marketing of small businesses. It's what I do best. It's also one of the reasons I started my custom packaging company--to create affordable, custom packaging and branding for small and start up companies.
The possibilities are endless (and sometimes overwhelming) when it comes to custom packaging. If you're ready for quality, custom gift packaging and branding, let me help guide you through options. Call me at 330-603-7871. Now's the time to order your gift packaging for Holiday 2011.
